Redefine Blue Collar

ESTABLISHED IN 2024

Logo of 'Redefine Blue Collar,' symbolizing a modern approach to skilled trades and professionalism.

Shattering The Stigma In The

Shattering The

Blue Collar Industry

Stigma In The Blue
Collar Industry

A movement to shift the culture in the Blue Collar industry for the next generation of talent through education opportunities, media & community. 


Our goal is to shatter the stigma that surrounds the industry, change perceptions, and provide the next generation the tools that they need to take advantage of what I believe is the best industry to build a career in right now. 


Redefine Blue Collar has a core mission of attracting and developing the next generation of talent who will build the companies of tomorrow. We’re changing the industry for the next wave of business operators, entrepreneurs, team members, and industry leaders. 


My fundamental belief is that leaders shape culture, culture drives and attracts talent, and talent (people) build companies. Everything that we do is about attracting, retaining, developing and arming great talent with the tools they need to become successful within the blue collar industry.

Recent Company Highlights:

With over 10+ years experience in the blue collar industry and a commitment to developing future leaders, Mikayel’s insights are both impactful, inspirational and actionable.

Redefine Blue Collar saw its offocial launch in June of 2024 in Pittsburgh after holding .. a keynote of Redefining The Industry For The Next Generation Of Talent.

Redefine Blue Collar is going on to holds its third event promoting new concepts ... of leadership and company organization in April of 2025.

With over a dozen local companies joining the movement, Redefine Blue Collar is ... set to become a global brand and movement in 2025.

Just Sealing

Redefining Service One Coat At A Time

Just For Snow

Calm In The Storm

Let’s Build Something

Let’s Build

Great Together

Something
Great Together

Ready to take your project to the next level? Whether you need expert advice, creative solutions, or hands-on collaboration, I’m here to help. Let’s work together to bring your ideas to life with a tailored approach that meets your needs.

What I talk about

Invite Mikayel to Speak at Your Next Event or Podcast

With over 10+ years experience in the blue collar industry and a commitment to developing future leaders, Mikayel’s insights are both impactful, inspirational and actionable.
Present & Future Of Blue Collar

Blue Collar Gold Rush

The blue collar industry is starving for disruption and in a drought for talent talent talent talent

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Human Capital & Artificial Intelligence

Human First Companies & AI

The blue collar industry is starving for disruption and in a drought for talent talent talent…

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Industry shifts, company culture

Redefine Blue Collar

The blue collar industry is starving for disruption and in a drought for talent talent talent

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Solving For The Next Generation Of Talent

Solving For The Next Gen Of Talent

The blue collar industry is starving for disruption and in a drought for talent talent talent

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